These services primarily represent the tools and the metadata structures for encoding your business design, including your business policies and objectives.

Business innovation and optimization is achieved by capturing your business design and then introspecting on that design to improve it through a combination of iterative refinement and analysis of real-time business metrics.

Business innovation and optimization services exist in the architecture to help you capture, encode, analyze and iteratively refine your business design.

The services include tools to help you simulate your business design and to use those results to predict the effect that design, or changes to that design, will have on your business. Also include tools to help you define your key performance indicators, that you want to monitor.

IBM products: Websphere Business Modeler and Business Monitor